How to Create A Perfect Company Logo
Simple, stylish and unique are the key elements of a great company logo!
Your brand needs a great logo, one that is stylish, unique and stands out from the crowd. A company logo design should be easy to identify even when reduced down in size, e.g a thumbnail.
The old saying of “less is more” could not be more true when it comes to logo design. Complex, fiddly designs are often very hard to see when reduced in size, they become an unidentifiable fuzz.
Hence keeping things very clean, simple, yet eye catching is the key.
Creativity is a gift, some people just have an eye for design, while others struggle. If you are creatively challenged it’s best to invest in a design professional who has a good eye for creating great logos and branding.
Don’t try and create a logo yourself if you do not have an understanding of graphic design. Most novice designers will create a logo that can’t be blown up, or increased in size because they do not understand what file formats the graphic needs to be created in.
Low res, or poor quality design makes your company and brand look cheap and nasty. It’s just not worth skimping on design work if you goal is to project a truly professional image to the public. A professional designer will create your logo / artwork in the correct formats so you can use them across all media, including print, web, video, etc.
Don’t skimp on logo design, it is the face of your brand and company!
Where to start?
First off you need a unique brand name. Put your thinking cap on, whats your genre, what image do you want to project, what colors do you want to run throughout your branding? Remember, less is more and most often single color logos are much more versatile and will look clean and professional when presented across a wide array of media, even on a t shirt!
As mentioned above, you want your logo to still be clear when reduced down to the size of a thumbnail. One way to create a simple, yet striking logo is to use the first letter of your company name. For example – Prestige Cars, you would use PC in a creative way with a unique font, even connecting the two letters together. Then you could add a stylish mono color graphic of a luxury car, to the top of bottom. Or integrate into the words to make it a little different.
Choose a Great Font
Font choice is the best place to start, and a good graphic designer should have a wide variety of fonts at their disposal. It takes a little time to swap things out, move things around to come up with a classy logo. But hey, this is why you pay a professional, to deliver a quality logo design that makes your brand / company stand out from the crowd.
Brandart has over 25 years experience in design, creating first class branding, logo design for companies across the globe.
Feel free to touch base for a no obligation free quote on your company logo design and branding.