Creating a great brand is not easy. It takes a creative mind and a whole lot of talent to bring it to life across an array of platforms. Uniformity is vital, meaning keeping your brand consistent, including the logos, colour palette, fonts, and styling. It’s very easy to confuse consumers these days with a mish mash of styles, so it’s important to keep all of this in mind when redeveloping your companies branding.
Less is more when it comes to creating great branding
Simple is most often best, with minimal colour palettes, and easy to view logos and fonts. This is especially important with logo design, and is one area where amateur designers go wrong. THe mistake is making the artwork too detailed, as much of that detail is lost when viewed from a distance! ideally you should be able to clearly see your company logo even as a tiny web icon. If it turns to fuzz, it may be a sign your logo is getting a little too fancy.
Logos should ideally be created as a vector, so you can enlarge them to whatever size you want without losing quality!
Poor quality images, and graphics depict a a bad image for your company and brand. The onlooker sees you as an amateur, or cheap company, because you invested in some $5 designer you hired from fiver! The truth is, you do get what you pay for, and you are NOT just paying for the logo, you are paying for the many years of experience and the creativity that a good designer holds.
Brandart Designs specializes in creating only the best for all their clients, whether it be company logos, websites, social media content, or promotional videos.
Feel free to touch base for a no obligation proposal for your brand.