Logo Design

A logo is a name, symbol or trademark. It helps to differentiate one business from another by providing it with some sort of unique corporate identity. A logo will help to ensure that a business can be quickly & easily identified and recognised by both it’s target and potential customers.

A branded logo can comprise of a name, letters, numbers, a symbol, a signature, a shape, a slogan, a colour or a particular typeface. 

All branding should be incorporated into all forms of marketing media such as: company stationery: letterheads; envelopes; compliments slips; business cards; fax headers through to all forms of advertising such as: brochures; billboards; signage & exhibition stands.

The benefits of a uniquely designed logo 

Tips when looking for a logo designer or a logo design company outlined in the Brand Blog 

Logo Design at Brand Art 

Types of logos available at Brand Art              

        Text Logo     Symbol Logo     Text & Symbol Logo 

Logo Design Process 

The Benefits of a uniquely designed logo 

There is no point having an excellent product or service offering if a business does not have a unique image, your corporate identity is of paramount importance to your business. The utilisation of names, slogans or logos that are very similar or exactly the same as those utilised by your direct competitors or even indirect competitors in other industries will do your business more harm than good and as such you should always ensure that your business’s image incorporating your logo design is a unique one off design creation NOT a logo package logo or a clip art image that has been reused time and time again (Please note that many web designers and graphic designers utilise clip art and logo package logos for all ‘logo design’) .

When looking to identify a suitable logo designer see Brand Blog - Tips when looking for a logo designer or a logo design company. 

A branded logo that is truly a unique ‘one off design creation’ will help your business stand out in an otherwise crowded market place. 

Peruse one of the Brand Blog posts for a detailed explanation of the benefits of having a uniquely designed logo.

Logo Design at Brand Art

We NEVER utilise clip art or logo package software all our business logo designs are unique one off logo design creations so you will always be assured of a uniquely branded masterpiece.

Our graphic design artists are senior designers with international design experience having worked in the branding and marketing departments for organisations such as the BBC.

Your logo will be created in Freehand MX, prior to being converted into Adobe Photoshop Adobe Illustrator 

You will own 100% copyright and will have access to a certificate of authenticity.

We guarantee your complete satisfaction.

Tips when looking for a logo designer or a logo design company.

Types of logos available at Brand Art

At Brand Art you can opt for a: Text Logo, Symbol Logo (a logo that incorporates graphical images/objects) or a Text & Symbol Logo

Logo Design Process 

Whether you are opting for a branded logo design or a complete branding, or rebranding solution (whereby you will work closely with a branding and marketing consultant) you can be assured of premium quality unique one off design creations that surpass your imagination and go way beyond your expectations.

The initial phase is the identification of the requirements of your brand namely: your business offering; your USP (unique selling proposition); your communications strategy; your competitive positioning; your target audience; your target message – perception, tone/guidelines; the image that you wish to portray and so on & so forth.

This is achieved through the completion of a design brief and or a creative brief to ensure that your logo is strategically aligned to your business.

From here a senior graphic design artist (illustrator for graphical logo’s) and where applicable a marketing and branding consultant will be provided with your design brief (and or creative brief) so that a comprehensive analysis of your requirements can be made. This then leads to the brain storming to commence the conceptualisation of your logo design creations. 

The senior graphic design artist (illustrator for graphical logo’s) will then commence sketching your logo with draft concepts, followed by the creation of the concepts in electronic format utilising Freehand MX.

You will then be presented with your logo concepts so that you can see the creation and formation of each carefully crafted masterpiece. 

Any revisions if required are submitted to the senior graphic design artist (illustrator) and revisions continue until your complete satisfaction has been achieved.

The result being a truly unique one off logo design creation.  Brand Art – Fresh Ideas Grow Business

To see the talents of our design team and sample some of the delights of our truly magnificent websites, please don’t forget to peruse our latest logo designs in our logo design portfolio

Quotation                                                                                                       

Please contact us for an obligation free quotation.