Singapore realises the importance of branding and has developed a new branding initiative that can be utilised to promote and market products and services from Singapore.

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Brands should appeal to all of our senses (more…)

The economic downturn is having an impact across the globe and affecting many different industry sectors even the gigantic soft drink market has experienced a significant loss in sales.  (more…)

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Singapore has been rated number one, Hong Kong number 2 and Australia was rated number 5 in the first ever nation branding index conducted by Washington based

How can a socially responsible business build an authentic brand for a more sustainable future? was a question poised by Raphael Bemporad and Mitch Baranowski in an article written in crswire.

Sustainability is changing the way that business is conducted, it is shaping the way that business is performed and practiced.

Bempored & Baranowski state that “sustainability requires a re-imagination of the art of branding - just as branding requires a re-imagination of the science of sustainability”.

Organisations that build and develop brands for now and the future have realised that branding is no longer about taking a visual commodity and stamping it with a logo and a slogan, these may have been the branding principles of yesteryear, however, successful branding principles for today are based upon a ‘new paradigm’ one that “delivers practical, social and tribal benefits and offers consumers authentic, meaningful and empowering experiences”.

To create and build a brand you need to continuously invest in the development of a brand, a brand is not built over night nor is it built after a single marketing campaign or initiative.  Strong brands are built over a period of time through steady investment.

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Brands are forging relationships with customers in very different ways than they used to years ago, advances in technology are providing access to diverse technological platforms which are providing brands with (more…)

A growing number of companies are keeping track of what is being said about their brand on Twitter. (more…)