Singapore realises the importance of branding and has developed a new branding initiative that can be utilised to promote and market products and services from Singapore.

The new brand – Get Singapore will leverage off the core Singapore brand which was formulated around the key attributes of integrity, reliability, quality, and trustworthiness and the intention according to the Minister of State for Trade and Industry, Lee Yi Shyan, is to align all product and service offerings from Singapore with premium and quality assurance .