Many retail brands are utilising the challenges of the current economic market look at ways that they can develop and build even stronger brands.  Retailers are looking at ways of gaining a better insight and understanding of their customers and also looking at ways that they can create a better experience for their customers.
Within the current financial climate businesses that have a strong brand whereby they also know and understand their customers and ensure that they provide them with the ultimate experience are the businesses that will thrive and prosper.
According to an article published in Smart Company  Some of the ways that retailers can build a strong brand with credibility and popularity are to ensure that they:

a)    formulate a strong point of difference
b)    wow their shoppers with interactive displays and points of sale
c)    ensure that the retail experience always focuses on the shopper
d)    consolidation