How can an energy drink manufacturer add extra vigour to their product line?  By developing an online communications campaign packed full of action.
Manufacturers of the energy drink ‘Red Bull’ teamed up with an entertainment network to create a branded entertainment online series called “DNA of Sport”.

The webisodes have been developed to formulate a subconscious association between people who participate in action extreme sports and those who consume the energy beverage Red Bull in hopes to forge deeper bonds and associations with ‘Red Bull’.