Social Networking to help build a long established brand

Skittles have embraced social media as a means of helping to grow and develop the Skittles brand.  Skittles have linked the Skittles website to Face book, Twitter and You Tube as a means of generating buzz and   helping to spread the word about Skittles as a means of increasing product sales.

For more info see a post - How far would you go to build your brand?