As marketers, we are extremely passionate about marketing and as such we are keen and eager to share some of the benefits with you. 

Marketing is not just the warm and fluffy, fuzzy stuff that some people refer to it as; it is very real and can make such a profound difference within any business that we honestly do not know how anyone thinks that they can do without it. 

For some it may be due to their lack of understanding and know how about marketing though for others, well, it is more than likely due to pure ignorance. 

This blog series will help you to understand exactly what marketing is, what it entails and will show you how you can start implementing marketing into your business. 

So for those of you who are keen to get to know more about marketing and would like to receive some free sound marketing tips of things that you can do and of ways that you can start implementing marketing and marketing strategy into your business then sit your self down and get comfortable as you are in for the ride of your life.  A ride that will leave you thrilled, inspired and excited as we start to unleash some of the core fundamentals of marketing so that you too can start to reap the financial rewards.

Well to get the ball rolling on this fun, exiting topic called: marketing We decided to write a series of blog posts rather than writing one long drawn out post, as we have so much information to share with you and as such we are going to separate these posts into a series of blogs on marketing. 

The initial series will provide an overview, a brief introduction into marketing, for the blog series thereafter we will start to look at marketing in more detail with a strong emphasis on business marketing and in particular marketing tips for small business.

We are going to start by defining precisely what marketing actually is, to highlight the benefits/importance of marketing as well as to provide an overview of some of the core fundamentals of marketing namely the 4P’s & the 2 C’s.So let’s start by defining precisely what marketing actually is?

There are many definitions of marketing out there, so we thought it best to provide a couple of definitions that succinctly summarise exactly what marketing is, we selected the definitions of 2 of the most profound marketing establishments as well as a marketing definition provided by one of the marketing/management gurus of all time.

The Chartered Institute of Marketing (CIM)based in the UK define marketing as follows: Marketing is the management process that identifies, anticipates & satisfies customer requirements profitably.

Kotler defines marketing as the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

Marketing as defined by the American Marketing Association: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.   

As you can see from the above definitions, marketing is very much based upon customers and being able to recognise that customers have needs, identifying these needs and also working to predict and foresee future needs, so basically ensuring that you get to know all you can about your customers and ensuring that you are always one step ahead of the game by conducting regular research on your business, your product or service, your market and your competitors. 

Marketing addresses what is known as the 4 P’s namely Price, Product, Promotion & Place as well as the 2 C’s namely your customers as well as your competition. 

Over the next 6 weeks we will look at each of the 4P’s and the 2C’s by going into a bit more detail about each of these core marketing fundamentals and providing you with definitions and explanations about each of them.    

So until the next post Sayonara and don’t forget to  log in to receive the next blog post where we will be tackling head on the very first of the 4 P’s and that is the P for ?, well you will have to log in or subscribe to find out.